{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast","title":"Storytelling for Success: How to Design a Convincing Product Narrative (5 Steps)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/ee98e42f\"></iframe>","width":"100%","height":180,"duration":3319,"description":"To take your pitches, presentations, and positioning to the next level, you have to tap into the power of narrative storytelling\n.My guest today is Andy Raskin, strategic consultant and storytelling expert. In this episode, you’ll learn how to use storytelling frameworks to establish trust, create emotional connections, and gain traction.\nTopics covered:\nWhat Andy think “positioning” exactly is\nAn example of a company that does narrative positioning well\nCan you measure the success of product positioning?\nHow to create urgency in your positioning\nWhy the CEO should lead the product positioning exercise\nHow Andy implements his framework in 5 steps\nThe one question that sparks debate in positioning discussion\nHow you should approach positioning when you have multiple target audience\nWhat Andy thinks marketers should learn for the next 5,10, and 50 years\n\nResources mentioned:\nAndreesen Horowitz\nFirst Round Capital\nSalesforce\nIntel\nSquare\nUber\n5 Proven Methods for Positioning Your New Product\nCrossing the Chasm\nDrift\nMarc Benioff\nZuora\nThe Greatest Sales Deck I’ve Ever Seen\nTailoring Your Pitch for Multiple Audiences\nNever Split The Difference\nStory: Style, Structure, Substance, and the Principles of Screenwriting\nIra Glass\nThis American Life\nAndy’s LinkedIn\nAndy’s website\nNarrative Design: Craft a Story Using Conspiracy Principles\n13 Positioning Principles From Hungry Hungry Hippos","thumbnail_url":"https://img.transistorcdn.com/tErK_MMK-L6psKsv8Q2vwohzj73RLm3YvZmMK-IJ5Xk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}