{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Best Beginnings","title":"Sally Hogg: Why Early Childhood Change Never Sticks","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/ee9befcd\"></iframe>","width":"100%","height":180,"duration":3171,"description":"Sally Hogg, founding director of Start Strong and founder of the 1001 Days Movement, joins Best Beginnings to explain why early childhood investment keeps cycling through without lasting change. She discusses the gap between what the British public believes about early years and what they demand from government, the \"feckless parent\" narrative that holds back political action, and what a new government should prioritise to make early childhood a permanent part of public infrastructure. She also reflects on building the 1001 Days Movement, working with the Royal Foundation and the Princess of Wales, and what gives her genuine optimism about the next ten years.","thumbnail_url":"https://img.transistorcdn.com/FRVZpJA5r5MW6Wx97qWa6k_qk4XN9LXMVmy1PVejFQQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mZmZl/ZWMyNmY2OTRkNDIw/Y2VhYjA2OTRkYWNk/MDA5Zi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}