{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Beyond The Words","title":"CLOSE THE GAP BETWEEN MARKETING AND SALES | With Neela Mistry-Bradshaw | beyondthewords","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/eea17748\"></iframe>","width":"100%","height":180,"duration":1615,"description":"Our guest today is Neela Mistry-Bradshaw. Neela has had a 25-year career building marketing teams in the B2B tech sector. Earlier this year she founded Align to “help businesses close the gap between marketing and sales.” She tells us how she does this as well as the importance of good localization and how to use AI strategically.\nConnect with Neela on LinkedIn: https://uk.linkedin.com/in/neela-mistry-bradshaw-31375125\nWe hope you enjoy this episode!\nPlease don’t forget to subscribe to our channel and to let us know your thoughts below in the comments.\n – Amanda, Bruno, and the beyondthewords podcast team\nConnect with Amanda Stauffer on LinkedIn: https://www.linkedin.com/in/amstauffer/\nConnect with Bruno Combart on LinkedIn: https://www.linkedin.com/in/brunocombart/\nLink to the Zeitgeist website: http://www.zeitgeist.eu.com/ \nYou can also write to beyondthewords@zeitgeist.global \nListen to beyondthewords on these podcast platforms:\n Spotify: https://open.spotify.com/show/5YXINVns0Hpr80BeT1ONAg\n Apple Podcasts: https://podcasts.apple.com/us/podcast/beyond-the-words/id1736761753\n Amazon Podcasts: https://music.amazon.com/podcasts/94a30541-3b48-43e1-a8b8-d1a491e90aea\n#podcast #fyp #localization #l10n #translation #transcreation #beyondthewords #globalcontent #languageandculture #internationalmarketing #multilingualstrategy #zeitgeist\nBeyond the Words is a podcast hosted by Amanda Stauffer and Bruno Combart that explores the intersection of language, culture, and communication. Created by Zeitgeist, this show dives deep into the world of localization, translation, and transcreation, spotlighting the voices shaping the global content space. Each episode features insightful conversations with localization experts, marketing professionals, and global strategy leaders who share real-world stories and forward-thinking perspectives. Whether you're navigating multilingual campaigns, managing L10N workflows, or exploring how to make messaging resonate across borders, this...","thumbnail_url":"https://img.transistorcdn.com/3_S_ZCALgNAPrkiiwJSGj6ToVcVx2ale9DLnG-r1oPM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8yMzlj/M2RhMjhiZjBhODE2/MWU3NTNjYTllMWVh/NjkzYi53ZWJw.webp","thumbnail_width":300,"thumbnail_height":300}