{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"No BS Mastery Podcast","title":"Ep 144: Lead Product: The Biggest Mistakes People Make When Executing This Strategy","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/eeae8af3\"></iframe>","width":"100%","height":180,"duration":704,"description":"I've been teaching how to successfully close and deliver a Lead Product for about eight years now. Over the years, I have read tons of Lead Product briefs. I have seen all kinds of ways that people and I have seen the same mistakes happen over and over again.So today, I want to share the top five mistakes that I see people make when they execute a Lead Product.Tune into this episode to hear:* How giving the client too much information in the LP brief actually makes it harder to close the bigger project* Why you don't want to include any execution as part of the brief* How to make your ideas in the brief as specific as possible* Why a brief is not a proposal and you shouldn’t be using it to pitch for additional services* The importance of bringing in the client's 'why' into your briefResources:* No BS Agencies Mastery (https://www.nobsagencies.com/program)* The Price to Freedom Calculator™ (https://www.nobsagencies.com/freedom)* No BS Launchpad (https://www.nobsagencies.com/launchpad)* No BS Agency Owners Free Facebook Group (https://www.facebook.com/groups/nobsagencyowners)* Start reading the first chapter of my book (https://www.piasilva.com/ch1)* Piasilva.com (https://www.piasilva.com/)","thumbnail_url":"https://img.transistorcdn.com/BVd2gXa8nu7ENnIYI3dJBLFfLeOiM5AlwwL60YS5Ugw/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zMmZl/MmM1Y2FhY2NiZTY2/YTAzMGY4Y2ZkNDJj/NzkyNy5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}