{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Trellner Review","title":"Entity Signals in Digital Market Positioning","html":"","width":"100%","height":180,"duration":361,"description":"Report TR-2026-002 covers how automated systems work out what an organisation is before working out where it belongs. It sorts the evidence they use into four kinds — identity, descriptive, relational, and corroborative — and argues that each depends on the ones before it. Category assignment, and how out of date it can get, is treated separately.\n\nResolution first — scattered names, domains and mentions have to collapse into one thing before anything else counts\nCommon causes of split identities: separate legal, trading and product names, rebrands with no recorded mapping, and product names that are ordinary words\nDescriptive signals — the cost of a company wording what it does differently on each of its own pages\nRelational signals — category gets inferred from the company a brand keeps, which it cannot set on its own\nCorroborative signals — outside restatements are what let a claim be repeated without hedging\nStale representations: superseded categories persisting in reference sources long after the product changed\nFull report: TR-2026-002: Entity Signals in Digital Market Positioning\nTrellner Research — trellner.com","thumbnail_url":"https://img.transistorcdn.com/0BG4talXQJld1JfxFDyNirp6jk4zwhiXuVlOPhFDY1A/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS81NmJm/NDg1OTJiYTJmMTRj/MjA3NWJhZGZhYTdk/MjhjYi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}