{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Floral CEO","title":"Big Events, No Chaos: How I Produce Large-Scale Weddings","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/eeb80ab3\"></iframe>","width":"100%","height":180,"duration":930,"description":"Ever wondered how to execute a $30K–$35K large-scale event with only three weeks’ notice?\nIn this episode, I’m breaking down exactly how I approach high-revenue, high-pressure floral events — from concept to production schedule — and why mastering event logistics can completely change your income ceiling.\nBecause here’s the truth:\nIf you want to pay yourself $100K as a florist…\nYou need to know how to confidently say YES to big events.\nAnd not panic when they land in your inbox.\nIn This Episode We Cover:\n🌿 1. Start With Feasible Design\nWhen time is tight:\nChoose containers you can source quickly\nConfirm rental availability early\nLeave room for substitutions\nProtect quality (always order samples if needed)\nTransparency builds trust. Flexibility protects you.\n💰 2. Price for Profit (Not Ego)\nBefore anything:\nFactor in rental vehicles (U-Haul, mileage, fuel)\nAccount for additional labor\nInclude processing time\nCharge for delivery properly\nCollect a substantial deposit\nTheir urgency is not your emergency.\nBig events require big down payments.\n📋 3. Reverse-Engineer Labor\nIf 40 centerpieces take 45 minutes each:\nThat’s 40 hours of production.\nPlus processing time.\nPlus install time.\nPlus teardown.\nYou cannot “midnight warrior” your way through volume.\nYou build a team.\n🌸 4. Build Recipes Late (Not Early)\nDon’t lock yourself in too soon.\nInstead:\nConceptualize first\nWrite recipes closer to production\nCheck market availability\nSource strategically\nFlexibility = power.\n📦 5. Production Prep is Everything\nBefore flowers even arrive:\nPull rental inventory\nOrder candles + supplies\nSoak foam in advance\nPrep totes for stacking\nCreate production + install timeline\nMap delivery schedules\nWhen event day comes, you execute.\nNot scramble.\nWhy This Matters\nLarge-scale events can fund your year.\nThree or four of these?\nThat’s your salary.\nBut only if:\nYou understand logistics\nYou build formulas\nYou price for profitability\nYou lead like a CEO\nConfidence in event production changes your...","thumbnail_url":"https://img.transistorcdn.com/FHz-UgopUhJpJn1O-4JHblhUpmcOM1-ut37jvDGyuz8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84ODcz/NzBkZGFkZjUyZjU5/ZTk5ODAxMTAzZjFj/NDIzNS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}