{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Inside Outside Innovation","title":"Building Companies That Last Without Selling Out with Brian Ardinger and Eric Ries, Author of Incorruptible","html":"","width":"100%","height":180,"duration":1661,"description":"On this week's episode of Inside Outside Innovation, we sit down with Eric Ries, founder of the Lean Startup Movement, and author of the new book, incorruptible, why Good Companies Go Bad, and How Great Companies Stay Great. Eric and I talk about the challenges and opportunities of creating incorruptible company, the difference between value creation and value extraction, and how companies like Costco and Patagonia build value by violating conventional best practices. Let's get started.Inside Outside Innovation is the podcast to help innovation leaders navigate what's next. Each week we'll give you a front row seat into what it takes to grow and thrive in a world of hyper uncertainty and accelerating change. Join me, Brian Ardinger, as we discuss the latest tools, tactics, and trends for creating innovations with impact, let's get started.Podcast Transcript with Brian Ardinger and Eric RiseEric Ries on Incorruptible, The Lean Startup, and Building Companies That Last[00:01:00] Brian Ardinger: Welcome to another episode of Inside Outside Innovation. I'm your host, Brian Ardinger, and as always, we have another amazing guest. Today we have Eric Ries. If you followed this podcast, if you followed the world of. Startups and innovation you know of Eric. He's the author of the Lean Startup, the Startup Way, and he is got a brand new book out called Incorruptible: Why Good Companies Go Bad and How Great Companies Stay Great. Welcome, Eric. [00:01:17] Eric Ries: Thanks so much. Appreciate it. [00:01:18] Brian Ardinger: Eric, I'm super excited to have you on this show. I'm surprised we haven't had a chance to have you on before to talk about some of the previous work with Lean Startup and Startup Way, but I'm excited to talk about this new book because it takes off where the previous books let go.If these books in the past show you how to build or scale new ventures, this book teaches you how to build companies to last without selling out. You know, you open the book...","thumbnail_url":"https://img.transistorcdn.com/tuy-Vu65TF9mUCcj2kyt--m9YHQFFUMJkxUQTl68g6A/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/Lzc3ODcvMTY0ODU1/MTQ3MC1hcnR3b3Jr/LmpwZw.webp","thumbnail_width":300,"thumbnail_height":300}