{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Digital Commerce Daily","title":"The Digital Commerce Daily — May 27, 2026","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/ef07f12f\"></iframe>","width":"100%","height":180,"duration":437,"description":"The Digital Commerce Daily — May 27, 2026\n\nYour 8-minute briefing on ecommerce, social commerce, and digital marketing.\n\nIn today's episode:\n• A traditional UK footwear retailer launching on TikTok Shop signals that the platform is now mainstream enough to attract legacy high-street brands, not just DTC natives.\n• China's second-largest ecommerce giant is reportedly willing to pay £2 billion-plus for the Very Group, which would hand it a major UK marketplace and credit-led shopping platform overnight.\n• OpenAI is moving beyond visual ad upgrades into performance-style conversion ads — meaning ChatGPT is now actively building the infrastructure to take budget directly from Google Shopping and Meta.\n\nFun fact: The average abandoned cart email generates roughly 5% click-to-purchase rates, but Klaviyo's internal data found that sending the second follow-up email — not the first — drives nearly 60% of total recovered revenue from those sequences. Most brands either never send a second email or wait too long, leaving the majority of recoverable sales on the table.\n\nHosted by Marco and Klara.","thumbnail_url":"https://img.transistorcdn.com/SivQuI9DtkOFmcJqbThFf84ROWQ9UToPgipsXpYRWQ0/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80ZTE1/YWY2NTc1NzhhZmNh/ZTMzYTk3NzUyMzVk/ZTcyNi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}