{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Floral CEO","title":"How to Grow Your Floral Business Revenue (Without Guessing or Burning Out)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/ef1cd7b7\"></iframe>","width":"100%","height":180,"duration":1079,"description":"How to Grow Your Floral Business Revenue (Without Guessing or Burning Out)\nGrowing your floral business revenue doesn’t start with hustling harder — it starts with clarity.\nIn this episode, Jen breaks down how to intentionally grow revenue by looking at what’s already working, identifying where your biggest opportunities live, and creating a strategy rooted in facts — not feelings.\nAfter a full month of deep coaching sessions and mastermind strategy calls, one thing became crystal clear: florists who grow sustainably understand their numbers, track their revenue intentionally, and make decisions like CEOs.\nIf you’ve ever said:\n“I want to make more money, but I don’t know where to start”\n“I’m booked, but I’m not profitable”\n“I feel busy but unsure if I’m actually growing”\nThis episode is for you.\nIn this episode, you’ll learn:\nWhy “I want to grow by 10%” is not a strategy — and what to do instead\nHow to break down your revenue by category (weddings, funerals, corporate, a la carte, etc.)\nHow to identify which part of your business has the most growth potential\nTwo main ways to grow revenue:Increasing your average order value\nIncreasing the number of aligned clients\nHow small pricing adjustments (delivery, setup, labor, service fees) can unlock thousands in revenue\nWhy tracking and forecasting your weddings changes how you make decisions\nHow upsells, thoughtful design suggestions, and month-out calls can increase revenue without more bookings\nWhy paying yourself should be a forethought, not an afterthought\nHow cutting expenses and improving margins can increase take-home pay without more work\nWhy running your business on data (not vibes) is a CEO move\nKey takeaways:\n\n✔ Revenue growth comes from reflection + forecasting\n✔ You don’t need more bookings — you need better strategy\n✔ Knowing your numbers gives you power, confidence, and options\n✔ Paying yourself is non-negotiable — this is a business, not a hobby\nTools & resources mentioned:\n\nProfit First (book &...","thumbnail_url":"https://img.transistorcdn.com/FHz-UgopUhJpJn1O-4JHblhUpmcOM1-ut37jvDGyuz8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84ODcz/NzBkZGFkZjUyZjU5/ZTk5ODAxMTAzZjFj/NDIzNS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}