{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Marketing Systems for Success","title":"EP 112: Mastering LinkedIn Marketing: Tips & Strategies with LinkedIn Coach Sarah Cooper","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/ef3a813b\"></iframe>","width":"100%","height":180,"duration":2570,"description":"In this episode of the Marketing Systems for Success podcast, host Helen talks with LinkedIn expert Sarah Cooper, who shares her journey from health and wellness to becoming a LinkedIn visibility coach.\n \nDiscover how Sarah uses LinkedIn to generate leads, engage with her audience, and develop a powerful online strategy.\n \nLearn practical tips on optimising your LinkedIn profile, creating engaging content, and why personal storytelling is essential.\n \nWhether you're a LinkedIn newbie or looking to refine your strategy, this episode is packed with actionable advice to help you reach new heights on the platform. Don't miss it!\n \n00:34 Introduction to LinkedIn with Sarah\n \n01:38 Sarah's Journey from Health and Wellness to LinkedIn Coaching\n \n03:10 The Power of LinkedIn During Lockdown\n \n04:30 Building a Business on LinkedIn\n \n07:42 Content Strategies for LinkedIn\n \n09:24 Engagement and Connection on LinkedIn\n \n13:22 The Importance of Personal Storytelling\n \n14:29 Tips for Effective LinkedIn Posts\n \n17:19 The Role of Video Content on LinkedIn\n \n21:14 Overcoming the Fear of Posting on Social Media\n \n21:59 Building a Consistent Posting Habit\n \n23:16 Balancing Personal Storytelling and Sales\n \n23:57 Optimising Your LinkedIn Profile for Business\n \n24:26 Creating a Content Strategy for LinkedIn\n \n25:57 Engaging with Your Audience and Building Trust\n \n27:34 The Importance of Consistency and Patience\n \n29:04 Effective Networking and Connection Strategies\n \n30:36 Setting Realistic Goals for LinkedIn Growth\n \n34:23 Leveraging DMs for Business Growth\n \n39:25 Summary of LinkedIn Coaching Services\n \n41:37 Conclusion and Contact Information\n \n\nUseful Links\n \nConnect with Helen on LinkedIn: https://www.linkedin.com/in/helen-dickman/ \n \nConnect with Sarah on LinkedIn: https://www.linkedin.com/in/sarahcooper-energydealer\n \nBuy tickets to Sarah's \"Let's Get LinkedIn Visible\" event here:...","thumbnail_url":"https://img.transistorcdn.com/oHG_bb8SzlHKVyHNvhlT2z-z2RaL1J8V27l1VxflYs4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80MGMx/YzYzNWY0ZDk2MjUy/ZTljYTdlMzI3YmM1/MDVjZC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}