{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The FMCG Marketing Daily","title":"The FMCG Marketing Daily | Unilever-McCormick deal comes under scrutiny of | Nestlé, PepsiCo join forces on paper | Sonos' brand repositioning trades specs for","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/ef45fed4\"></iframe>","width":"100%","height":180,"duration":381,"description":"The FMCG Marketing Daily — September 17, 2026\n\nIn this episode:\n• The UK competition regulator is now reviewing McCormick's acquisition of Unilever's food assets, raising real questions about which brands change hands and what that means for their futures.\n• Nestlé and PepsiCo are co-investing in a paper packaging consortium, a move that signals sustainability is shifting from brand claim to shared infrastructure across the industry.\n• Sonos is ditching audiophile specs-led messaging in favour of emotion and experience — a classic repositioning playbook that has direct lessons for any FMCG brand trying to recover consumer trust after a damaging misstep.\n\nHosted by Marco & Klara. New episode every weekday.\n\nTags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO","thumbnail_url":"https://img.transistorcdn.com/LzBpd8Qu80-srZaPUNWyQ8paMQZfID0_dPhQJOk0YiQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85M2Nh/MDI5MTc5NjAwNTA1/NWNmNjBiODliMzE3/NTQ3MC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}