{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Successful Contractor Podcast","title":"Cancer Survivor. Reality TV Winner. International Speaker. Contractor with 600% Growth. Meet Luke Soderling.Shape ","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/ef7258b0\"></iframe>","width":"100%","height":180,"duration":2958,"description":"Book a free Discovery Call to see how we can help you hit your goals and beyond: https://bit.ly/3TvGiNW or call us at: (214)-453-1591 🔗 Grab our FREE resource: The Foundation Series, Real strategies to build a business that runs (and grows) without chaos: https://bit.ly/3Yqzow5  At 33, Luke Soderling was running plumbing calls when his mom noticed a lump on his neck. Three days later, a doctor’s voicemail changed everything: stage 3 thyroid cancer. What happened next? Luke didn’t just survive—he went on to win a Discovery Channel survival show, buy his family’s plumbing business, and grow Approve Home Services by 600% in just four years. In this episode of The Successful Contractor, Luke Soderling of Proof Home Services in northern Minnesota shares one of the most remarkable stories we’ve ever featured. From eating caiman in the Amazon to building a thriving plumbing and electrical company an hour south of Canada, to becoming an acclaimed professional speaker, Luke’s journey proves that the mindset you build in crisis becomes the foundation for business success. What You’ll Learn in This Episode: • How surviving cancer at 33 reshaped Luke’s approach to life and business—and why he refuses to complain now • Why he competed on The Wheel (Discovery Channel) and survived 60 days alone in South America after beating cancer • The exact steps he took after buying his family business—and how CertainPath helped him hit 600% growth in 4 years • Why “simply answering the phone” beat every competitor in his small market • How his 14-year-old son with flyers generated $100K in leads (guerrilla marketing that actually works) • The painful truth he avoided—“I didn’t look at the numbers because I didn’t want to know”—and how facing it fixed his electrical margins • Why Culture Index and clear core values (“faith, family, fantastic service”) transformed his hiring • Why he added electrical to his plumbing business—and the $100K wake-up call that proved it was the right move •...","thumbnail_url":"https://img.transistorcdn.com/WCyJ3ptH0xXEDqC4S1LIZ73tPiK25vJcQICelfBZHPQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84MzJh/ZGUzYzE3OTNiM2Nj/YTllNDRjYmY2NWIy/NjY2OS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}