{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Humans of Agriculture","title":"Starting from 0 to 10% of Australia's Strawberry nursery market with Jack and Lisa Beattie","html":"","width":"100%","height":180,"duration":2223,"description":"Jack and Lisa Beattie didn’t set out to build a strawberry propagation business. After leaving Jack’s family dairy operation and trying several different ventures, an unexpected opportunity at Ouse in Tasmania changed their direction.\n\nToday, JCLM Farming produces around 10% of Australia’s strawberry nursery plants. Jack and Lisa share the decisions, setbacks and lessons behind that growth, and their ambition to become the provider of choice for Australian strawberry growers.\n\nIn this episode:\nLeaving the family farm and starting again\nWhy their early businesses were important stepping stones\nThe unexpected move from dairy into strawberry propagation\nThe moment they decided to back one business rather than keep diversifying\nWhy Ouse is uniquely suited to growing strawberry nursery plants\nGrowing JCLM to around 10% of the Australian market\nFinding and bringing new strawberry genetics into Australia\nHow six plants can become millions through propagation\nDigitising the customer journey from ordering through to delivery\nBuilding a team around Jack and Lisa’s different strengths\nTheir goal to double JCLM’s share of the Australian market\nChapters\n00:00 Introduction and JCLM Farming today\n02:20 Jack’s farming roots and moving from the UK to Tasmania\n05:09 Leaving the family dairy business\n07:25 The difficult first decade on their own\n09:06 Their first businesses and lessons from things that didn’t work\n12:12 Lisa’s perspective on money, growth and building the business\n16:11 How strawberries unexpectedly entered the picture\n18:55 The two phone calls that changed their direction\n22:43 Building JCLM into 10% of Australia’s strawberry plant market\n24:44 Creating value for customers and aligning the team\n26:29 Jack and Lisa’s different strengths as leaders\n28:45 Global genetics and the story of six Eclipse plants\n32:34 Building a digital-first strawberry nursery\n37:47 The ambition to double JCLM’s Australian market share\n39:14 What are the chances your strawberries started...","thumbnail_url":"https://img.transistorcdn.com/PupbXbFywMWTJ5gch17EL4BoFl2vAICgyQAK9XnOB7I/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzMxNDk1LzE2NjAw/ODMxNDAtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}