{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Founders & Fortitude | Conversations with Audrie Dollins","title":"I Will Cheers To That With Tiffany Jones Of Avenue 8 Premium Cocktails","html":"","width":"100%","height":180,"duration":3580,"description":"Episode 18: I’ll Cheers to That: Building Avenue 8 with Tiffany Jones\n🎙️ Show Summary:\nWhat happens when you enter an industry you know nothing about, question what is already on the market, and decide to build something entirely different?\nIn this episode of Founders & Fortitude, Audrie Dollins sits down with Tiffany Jones, founder of Avenue 8 Cocktails, for a conversation about building a premium cocktail brand from the ground up, entering an industry where she had no previous experience, and having the fortitude to keep moving when people told her the idea would never work.\nTiffany shares how Avenue 8 began after years as a wine and champagne drinker who could no longer find an option that worked for her. After trying canned cocktails from across the country and still not finding what she wanted, the question changed from “Why isn't there something better?” to “Why are they all so terrible?”\nThat question became a business.\nTiffany talks about the research behind Avenue 8, going through 30 rounds of formulation, sourcing high quality ingredients, building an all women team, creating packaging designed to feel more like a luxury product than a traditional canned cocktail, and launching the brand after more than a year of development.\nThe conversation also goes beyond the product. Tiffany opens up about starting something entirely new at 57, building a business during a different season of motherhood, walking into a male dominated industry, hearing no, being told she would have a better chance of winning the lottery than succeeding, and choosing to keep going anyway.\nAudrie and Tiffany also discuss founder visibility, social media, building relationships with retailers, using data to make smarter business decisions, and why growth does not have to mean being everywhere. Sometimes the strongest strategy is knowing exactly where your brand belongs.\nWhat to Expect in This Episode:\n• How Tiffany went from more than 20 years in interior design to launching Avenue 8...","thumbnail_url":"https://img.transistorcdn.com/3vR6TmdYRq4mKP8TNv-ZBe9VpZOUoH_h_jTHdIZFq_I/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84ZGQ4/ZGQ3M2U2YmVjNmIz/YWU1ZjFlNWY4ZWVi/ZTJhZC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}