{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"But First, Principles!","title":"SE02E12 - Why Most Marketing Fails | With Kate Atkisson & Clay Black","html":"","width":"100%","height":180,"duration":3293,"description":"Today’s Guests: Kate Atkisson & Clay Black of Ripple EffectDon’t forget! Like · Comment · SubscribeGuest Links:Kate Atkisson: https://www.linkedin.com/in/kateatkisson/Clay Black: https://www.linkedin.com/in/clayblack-creative/In this episode, Colin sits down with Kate Atkisson and Clay Black from Ripple Effect to explore what it really takes to grow a brand that connects with people. Drawing from their experience as marketing strategists and entrepreneurs, they unpack the realities of brand growth, audience connection, and why embracing chaos is often part of the process.Kate and Clay discuss why so many businesses struggle with marketing, how listening can become a superpower, and why foundational elements like mission and vision matter more than logos and taglines. They also dive into the role of research, the lessons hidden in failure, and how community and networking can help entrepreneurs navigate uncertainty. This conversation is packed with practical insight for small-business owners looking to build meaningful relationships and sustainable growth.Key TakeawaysEmbrace the chaos in entrepreneurship.Many businesses struggle with effective marketing.Listening to your audience is crucial for brand success.Foundational elements like mission and vision are essential.Failure is a valuable part of the learning process.Community and networking provide critical support.Research helps clarify audience needs.Flexibility and adaptability drive long-term growth.Relationships matter more than branding elements alone.It’s okay - and wise - to seek help from experienced mentors.But First, Principles with Colin DavisReal stories. Real principles. Real growth for business owners.Each episode reveals the mindset, systems, and turning points behind small-business success—so you can grow without burning out.This season, Season 2, we’re featuring innovative entrepreneurs shaping the Richmond region and beyond.Helpful LinksWant practical tools to build a business that actually...","thumbnail_url":"https://img.transistorcdn.com/1td8dNmsNQNq9c225exsZB0blzzI70DhNoYSzRiOs-A/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85MDg0/NDIyZWVmMTcxNGUx/NmMyYmU1ZmQwZjJh/MjY2My5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}