{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"But First, Principles!","title":"SE02E12 - Why Most Marketing Fails | With Kate Atkisson & Clay Black","html":"","width":"100%","height":180,"duration":3293,"description":"Today’s Guests: Kate Atkisson & Clay Black of Ripple Effect\nDon’t forget! Like · Comment · Subscribe\nGuest Links:\nKate Atkisson: https://www.linkedin.com/in/kateatkisson/\nClay Black: https://www.linkedin.com/in/clayblack-creative/\nIn this episode, Colin sits down with Kate Atkisson and Clay Black from Ripple Effect to explore what it really takes to grow a brand that connects with people. Drawing from their experience as marketing strategists and entrepreneurs, they unpack the realities of brand growth, audience connection, and why embracing chaos is often part of the process.\nKate and Clay discuss why so many businesses struggle with marketing, how listening can become a superpower, and why foundational elements like mission and vision matter more than logos and taglines. They also dive into the role of research, the lessons hidden in failure, and how community and networking can help entrepreneurs navigate uncertainty. This conversation is packed with practical insight for small-business owners looking to build meaningful relationships and sustainable growth.\nKey Takeaways\nEmbrace the chaos in entrepreneurship.\nMany businesses struggle with effective marketing.\nListening to your audience is crucial for brand success.\nFoundational elements like mission and vision are essential.\nFailure is a valuable part of the learning process.\nCommunity and networking provide critical support.\nResearch helps clarify audience needs.\nFlexibility and adaptability drive long-term growth.\nRelationships matter more than branding elements alone.\nIt’s okay - and wise - to seek help from experienced mentors.\nBut First, Principles with Colin Davis\nReal stories. Real principles. Real growth for business owners.\nEach episode reveals the mindset, systems, and turning points behind small-business success—so you can grow without burning out.\nThis season, Season 2, we’re featuring innovative entrepreneurs shaping the Richmond region and beyond.\nHelpful Links\nWant practical tools to build a...","thumbnail_url":"https://img.transistorcdn.com/1td8dNmsNQNq9c225exsZB0blzzI70DhNoYSzRiOs-A/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85MDg0/NDIyZWVmMTcxNGUx/NmMyYmU1ZmQwZjJh/MjY2My5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}