{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Marketer Show","title":"Caleb Avery on Personal Branding, LinkedIn Marketing, and B2B2B","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/efbc8951\"></iframe>","width":"100%","height":180,"duration":1172,"description":"Caleb Avery stopped by to talk about personal branding, LinkedIn marketing, and helping customers market to customers. Caleb is the CEO of Tilled, and has been building a personal brand for years, so he's uniquely qualified to talk about the value of that effort.Here’s what you’ll learn:What makes LinkedIn a compelling marketing channelHow to grow a personal brand on LinkedInB2B2B: How to help customers market to their customers","thumbnail_url":"https://img.transistorcdn.com/t6aQzSvjKPQdWFXBCAmxjdJ8gZ9eHlW1iHtZrAsZo7U/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQxMzY0LzE2ODMz/MTg1NzAtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}