{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Startup CPG Podcast","title":"How to Win At Kroger","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/efc24729\"></iframe>","width":"100%","height":180,"duration":3455,"description":"Wondering how to get on shelf and pick the right marketing programs to do well?\n\nJoin expert guests Erin, Courtney, and Holly as they share their wealth of knowledge on successfully navigating the Kroger landscape. From Erin's firsthand brand experience, Courtney's expertise around submissions and promotions, and Holly's insights into category strategies, this episode is packed with actionable tips for CPG startups.\n\nLearn the art of differentiation, effective marketing strategies, and successful promotions. Whether you're a startup or scaling up, this episode is for you.\n\nDon’t miss out on elevating your CPG startup with insider insights!\n\nListen in as Erin, Courtney, and Holly share about:\n\nKroger's Priorities\nNew Item Selling Process\nGetting into Kroger\nUnderstanding Shopper and Landscape\nSupply Chain and Budget Considerations\nShopper Marketing\nDSD Collaboration\nE-commerce Opportunities\nRegional Considerations\nSales Velocity Expectations\n\nEpisode Links:\nKroger.com\nHolly’s LinkedIn\nErin’s LinkedIn\nCourtney’s LinkedIn\n\nDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.\n\n\nShow Links:\n\nTranscripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)\nJoin the Startup CPG Slack community (15K+ members and growing!)\nFollow @startupcpg\nVisit host Daniel's Linkedin \nQuestions or comments about the episode? Email Daniel at podcast@startupcpg.com\nEpisode music by Super Fantastics","thumbnail_url":"https://img.transistorcdn.com/pMuUaMpWaAi3tfCEgC2OkLBVzokuLjLsIzwDIbGFqi4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hMTFl/MTgxNTNlZTAwZjU1/ZmNmNWM1ZjkwMDg5/NTU4MS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}