{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Uncommon Brands","title":"Bye bye corporate, hello baby brand, Jeff Chisholm, Little Hometown","html":"","width":"100%","height":180,"duration":2764,"description":"In this episode, Parker sits down with Jeff Chisholm, president of Little Hometown, a baby brand that designs locally themed blankets, onesies, PJs, and bibs featuring over 200 unique regional designs across the U.S.. Unlike many e-commerce brands, Little Hometown has never been on Amazon or Walmart, choosing instead to partner with independent retailers to grow its business.\nAfter years in corporate America, working in strategy, sales, and consulting, he took a leap into entrepreneurship—first with an Amazon-based business that exploded, then collapsed. That experience shaped his approach to building Little Hometown, a brand that thrives by being different, staying off mass marketplaces, and focusing on quality, nostalgia, and strong retail partnerships.\nTune in to hear Jeff’s practical tips on building a profitable, niche baby brand.\nSPECIAL BONUS FOR LISTENERS:\nGet 25% off with code uncommon25\n\nWhat was covered:\nThe rise and fall of his first e-commerce venture\nWhy Little Hometown refuses to sell on Amazon and Walmart\nHow they’ve grown to over 2,000 independent retail partners\nThe power of regional, nostalgia-driven product design\nHow seasonality impacts marketing spend and how they adjust\nJeff’s data-driven approach to ads and customer retention\nLittle Hometown & Jeff Chisholm Links:\nWebsite: https://www.littlehometown.com/\nInstagram: https://www.instagram.com/littlehometown/\n\nParker Links:\nWebsite: https://www.parkertnash.com\nLinkedIn: https://www.linkedin.com/in/-parkernash","thumbnail_url":"https://img.transistorcdn.com/rqK0nk6Mp10QG2x-dto6NB2q6ig2iitZ26jaxSutOcU/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jMWIx/MmZkYjI2MGU0ZmQ2/NTIyMTUxMmE3ZTQ5/MmUxMC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}