{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"PR.Digital","title":"Brand Mentions vs. Brand Momentum: Why the Difference Matters","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/efca7ca7\"></iframe>","width":"100%","height":180,"duration":290,"description":"Racking up brand mentions feels like progress — but are they actually building anything? This episode unpacks the crucial difference between brand mentions and brand momentum, and why that distinction changes how you measure PR success.","thumbnail_url":"https://img.transistorcdn.com/FVXYcl3dWf7iJs-NZueoCieBMHV3mGFEe8ceNazYOiY/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mNjIw/NWM5MzdiYzEwNWQ2/MDQ3YzcxZGI0YzM3/ZjJmNC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}