{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Bootstrapper's Paradise","title":"Validating Assumptions After Launch","html":"","width":"100%","height":180,"duration":180,"description":"After you launch your B2B SaaS, you should start attracting new customers.  An important exercise to complete is to monitor who is actually signing up for your product.  Is it who you expected it to be or is there something different about these customers?\nLet's talk about how to validate your assumptions based on who is actually signing up.\nFree product-market fit email course - \nEpisode Transcript\n Hey folks, Sean here, and today what I want to talk to you about is validating your assumptions after you've launched your product. Now, when I've talked about building landing pages and who they're for and how, and what to communicate on them, there's a number of variables that we have to ultimately determine and then move forward with into that testing phase.\nSo two of them that are really important to get a better understanding of are what I refer to as your ICP. Your ideal client or customer profile and your UVP, your unique value proposition. Now, those are designed early on, likely from any of the discovery work that you've done in order to get a better understanding in what your target market needs.\nHowever, they're still assumptions. So after you've launched and people are becoming onboarded to your platform, what I'm ultimately recommending that you do is more homework in terms. Who you are attracting to your B2B SaaS because there could be a difference between ultimately what we've designed and then what ends up actually playing out in practice.\nSo you have your essentially validations and what you want to do, you know, is validate those assumption. So you have the validations that you need to complete, and then what you're gonna find out is those are either close to how you design them or they may be a little bit further apart either way. What I want you to look for are the patterns.\nAs you start to find these patterns, you can start to update your assumptions, but with more accurate data that you're actually taking from practice. So as your product is out...","thumbnail_url":"https://img.transistorcdn.com/B0rBF_s0upJdRqXoy4_4rHlfSlZONOaHnrUmmpOi708/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kYmIx/MTMxNTExY2VjZjIz/NjEzNWFhNmI4OGZl/ZDliMy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}