{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"2X eCommerce Podcast","title":"EP 28: Facebook Advertising for Ecommerce Rundown with CPC Strategy w/ Stephen Kerner","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/efdfae90\"></iframe>","width":"100%","height":180,"duration":3672,"description":"This is my third and final interview with CPC Strategy - the paid search management agency with a specialist focus in retail.\nThis time we talk about Facebook Marketing for Ecommerce (and YES, Facebook advertising traffic does convert).\n\nWe cover:\n- The various types of Facebook advertising campaigns specific to retail\n- How to set up your Facebook advertising campaigns\n- What the low hanging fruit available ecommerce in fb advertising are today\n- Retargeting, dynamic product ads and more....\n\nThis is pretty much a tutorial.\nSO Grab your notebooks and take a load of notes :)\n\nAbout my guest: Stephen Kerner\nStephen is Senior Retail Search Manager at CPC Strategy - he is referred to as the ‘father of Facebook’ at CPC Strategy.\nHe is their in-house social media expert with 5+ Years experience in Social Media.\nHe has a dedicated passion for social media advertising and\nhas become an instrumental member of the CPC Strategy team.","thumbnail_url":"https://img.transistorcdn.com/6rfU37IUp0-QWXYKPd34Jy_W0ArNIQ3hAOszLOacSoM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzIwMTI5LzE2ODY5/NDE4MzgtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}