{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Market Like a Fintech","title":"Inside the Growth Story of Reaching Profitability as a Fintech (and the Marketing Strategy Behind it) | Gregory Aubert & Edvin Pauza, Yapily","html":"","width":"100%","height":180,"duration":2516,"description":"In this episode, we explore Yapily's marketing journey, focusing on their data-driven approach and its impact on their strategies. We discuss how they optimize Google ads for success, the importance of maintaining consistency across channels, their future marketing plans, and a lot more.Useful links:Find Edvin Pauza on LinkedIn: https://www.linkedin.com/in/edvinpauza/Find Gregory Aubert on LInkedin: https://www.linkedin.com/in/gregoryaubert/Find Araminta on LinkedIn: https://www.linkedin.com/in/aramintarobertson/ Mint Studios website: https://www.mintcopywritingstudios.com/For show notes and more information about guests, head to: www.fintechmarketinghub.com/podcastFintech Marketers: join the Slack group for free: https://www.fintechmarketinghub.com/slackOur website: https://www.fintechmarketinghub.com/ Our podcast: https://www.fintechmarketinghub.com/podcastThis episode was produced by Orama - a video and podcast studio for B2B Brands: https://orama.tv/Key topics include:What data-driven marketing looks like at YapilyHow Yapily makes Google ads work so wellWhy consistency across channels is so importantTimestamps:0:00 Introduction and Welcome02:10 Yapily's Marketing Success 05:45 Insights on Marketing Evolution11:59 Consistency in Multi-Channel Marketing15:33 Paid Ads and Performance Marketing20:56 Common Pitfalls in FinTech Marketing25:04 Impact and ROI of Paid Ads35:48 Future Focus for Yapily39:07 Adapting to AI and Market Changes40:57 Conclusion and Final ThoughtsAbout Araminta Robertson:Araminta is the Co-Director of the fintech Marketing Hub and Founder and Managing Director at Mint Studios, a content marketing agency that helps financial services and fintech companies acquire customers and position themselves as experts with content marketing. She also co-manages the 2,000+ person fintech Marketing Slack group, is the host of the Market Like a fintech podcast and co-runs the fintech Marketing Hub's events and conferences.About Market Like a Fintech and the...","thumbnail_url":"https://img.transistorcdn.com/p4z9HdTvl2PMMe-z87LJ9JnNcyUwWc0fHDpHoKBtVlE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jNzc1/ZTk1ZDc0NWEzMGRm/ZjJiZjYyOGU1YmQ4/ZTNjYS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}