{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Market Like a Fintech","title":"Inside the Growth Story of Reaching Profitability as a Fintech (and the Marketing Strategy Behind it)  | Gregory Aubert & Edvin Pauza, Yapily","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/f03b898d\"></iframe>","width":"100%","height":180,"duration":2516,"description":"In this episode, we explore Yapily's marketing journey, focusing on their data-driven approach and its impact on their strategies. We discuss how they optimize Google ads for success, the importance of maintaining consistency across channels, their future marketing plans, and a lot more.\nUseful links:\nFind Edvin Pauza on LinkedIn: https://www.linkedin.com/in/edvinpauza/\n\n\nFind Gregory Aubert on LInkedin: https://www.linkedin.com/in/gregoryaubert/\n\n\nFind Araminta on LinkedIn: https://www.linkedin.com/in/aramintarobertson/ \n\nMint Studios website: https://www.mintcopywritingstudios.com/\n\n\nFor show notes and more information about guests, head to: www.fintechmarketinghub.com/podcast\n\n\nFintech Marketers: join the Slack group for free: https://www.fintechmarketinghub.com/slack\n\n\nOur website: https://www.fintechmarketinghub.com/ \n\nOur podcast: https://www.fintechmarketinghub.com/podcast\n\n\n\nThis episode was produced by Orama - a video and podcast studio for B2B Brands: \n\n\nhttps://orama.tv/\n\n\n\nKey topics include:\nWhat data-driven marketing looks like at YapilyHow Yapily makes Google ads work so wellWhy consistency across channels is so important\n\nTimestamps:\n0:00 Introduction and Welcome02:10 Yapily's Marketing Success 05:45 Insights on Marketing Evolution11:59 Consistency in Multi-Channel Marketing15:33 Paid Ads and Performance Marketing20:56 Common Pitfalls in FinTech Marketing25:04 Impact and ROI of Paid Ads35:48 Future Focus for Yapily39:07 Adapting to AI and Market Changes40:57 Conclusion and Final Thoughts\n\nAbout Araminta Robertson:\nAraminta is the Co-Director of the fintech Marketing Hub and Founder and Managing Director at Mint Studios, a content marketing agency that helps financial services and fintech companies acquire customers and position themselves as experts with content marketing. She also co-manages the 2,000+ person fintech Marketing Slack group, is the host of the Market Like a fintech podcast and co-runs the fintech Marketing Hub's events and...","thumbnail_url":"https://img.transistorcdn.com/p4z9HdTvl2PMMe-z87LJ9JnNcyUwWc0fHDpHoKBtVlE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jNzc1/ZTk1ZDc0NWEzMGRm/ZjJiZjYyOGU1YmQ4/ZTNjYS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}