{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"What Works","title":"EP 242: Embracing Uncertainty To Grow Your Business With Co-Creating Inclusion Founder Alethea Fitzpatrick","html":"","width":"100%","height":180,"duration":2588,"description":"\n\n\n\n\nThe Nitty-Gritty:\n\n\n\n* How Co-Creating Inclusion founder Alethea Fitzpatrick took a long & winding road to creating her new company* Why embracing uncertainty has helped her stay flexible while building her business* The many pivots she’s made from architecture to photography to operations management to diversity consulting* Why respecting her Zone Of Genius has kept her from getting caught up in expectations\n\n\n\n\n\n\n\n\n\nStarting a business is a risk.\n\n\n\nRunning a business is a risk.\n\n\n\nGrowing a business is a risk.\n\n\n\nOstensibly, we’ve all signed on for this risky life as an entrepreneur. But, we often find ourselves searching for certainty and hunting for the “sure thing.”\n\n\n\nWe do it every time we think another $2000 course is going to answer all our questions about building a successful business. We do it every time we wait a few more months to launch a new offer into the world. We do it every time we avoid reinforcing a boundary because it might upset a client.\n\n\n\nIn our last episode, Episode 241 with Charlie Gilkey, we talked about how striving for certainty keeps us stuck.\n\n\n\nWhen we aim to choose the “sure thing,” we hesitate, procrastinate, and avoid.\n\n\n\nCharlie advocated for building our courage by finding all the moments in the day when we can choose the option that has room for growth, for vulnerability, for risk… and yes, for uncertainty.\n\n\n\nI was reminded of that idea during my conversation with today’s guest, Alethea Fitzpatrick.\n\n\n\nAlethea is the founder of Co-Creating Inclusion, a diversity, equity, and inclusion consulting firm with a mission to shift culture and drive equity through workshop facilitation, leadership development, and business integration.\n\n\n\nBut Alethea has also been the founder of a host of other ventures!\n\n\n\nTo continue our focus on resilience and entrepreneurship, I wanted to talk with Alethea about the long and winding journey she’s taken to get to where she is now. Because where she is now is authentic, organic growth and...","thumbnail_url":"https://img.transistorcdn.com/AmfGeDL96-fhMaeOcqmX7TK_eWrvTLco6OJj2QpZtZI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80NGUx/OWY5ZDg1M2E5MmU3/ZjEwOWVmNDM3MWVh/ZjZlOS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}