{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Two Uteruses Walk Into a Bar","title":"Trends That Could Change Everything","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/f059fe5a\"></iframe>","width":"100%","height":180,"duration":3225,"description":"AI. The rise of the active patient. Changing expectations of care. New investment realities… The forces shaping FemTech are changing fast. And so are the rules for building brands people trust.\nFor our season finale, we talk with brand strategist Carolyn Rush and physician and healthcare entrepreneur Dr. Jenny Yu about the technological, cultural, and financial trends that could fundamentally change how FemTech brands grow — and what marketers may need to unlearn along the way.\nA Perimenopositive™ podcast, powered by GrayMatter Agency, Inc.\n©2026 GrayMatter Agency, Inc. (www.graymatter.agency)\nSee below for full list of series episodes.\nGuests:\nCarolyn Rush, Senior Strategy Director, Koto\nDr. Jenny Yu, Sixth House Advisory\nCompany Links:\n• Koto\n• Sixth House Advisory\nCreator Link:\n• GrayMatter Agency: https://graymatter.agency/\nShow Resources:\n• It's Time for FemTech to Step Up — marketing insights, strategies, and tactics for women's health brands\n• Episode Webpage: link t/k\nExtras:\n• Episode Mocktail Poster! Fizzy Logic: link t/k\nChapters:\n00:00 Cold Open and Intro\n02:27 Introducing Carolyn Rush and Dr. Jenny Yu\n03:37 What We Learned Along the Way\n08:06 AI, Trust, and the Rules of Engagement\n20:43 Building a Brand That Can Grow\n27:10 Bridging Expertise and Understanding\n34:12 The Rise of the Active Patient\n37:36 Building Trust Into the Brand\n44:16 What Makes a FemTech Business Investable\n48:43 The Patient Experience Is the Trend\n51:41 What Marketers Need to Unlearn\n52:56 Thank You and Outro\nSeries Episodes:\n• Ep.1 Let’s Set the Record Straight\nTOPIC: Unlocking opportunities in a world of misinformation for credible, emotionally intelligent marketing.\nGUEST: DR. C (THE VAG DOC)   / thevagdoc  \n• Ep.2 Feminine by Design\nTOPIC: Harnessing the powers of empathy, listening, and community to shape brand relevance.\nGUEST: IKRAM GUERD, Aspivix\n• Ep.3 Leading the Shift\nTOPIC: Changing the conversation to open minds, spark dialogue, and move markets.\nGUEST: TRACY...","thumbnail_url":"https://img.transistorcdn.com/2mRSIBcnU8Sqds_xr5TMkpWikF5RJ2r-eu6NtIbosyw/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80NWU2/Y2Y1MTY3ZmY5MDcw/ZmYxNWU5MzY5NDVj/ZjM0NC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}