{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"TrueLife","title":"How to Build a Podcast People Actually Find: Podcast SEO, Marketing, Audience Growth & AI | TrueLife Masterclass","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/f066914b\"></iframe>","width":"100%","height":180,"duration":5275,"description":"How do you build a podcast that people can actually discover?\nThis TrueLife masterclass brings together experienced podcast hosts, media professionals, producers, and creators to talk honestly about what it takes to build a podcast in an increasingly crowded media landscape.\nGeorge Monty joins Christian Gray, Kat Walsh, Cesar Marin, Brian Haller and other creators for a wide-ranging conversation about podcast strategy, audience growth, storytelling, consistency, guest selection, podcast SEO, social media, short-form video, email marketing, AI tools, community building, and the realities of creating media today.\nThe discussion explores a question every creator eventually faces: How do people find your podcast if they don't already know you?\nTopics include choosing a podcast niche, defining your why, building a consistent publishing strategy, interviewing versus monologue formats, storytelling, finding your voice, collaborating with guests, growing through social media clips, email lists, audience communities, search-friendly topics, podcast metadata, AI-assisted production, transcripts, repurposing long-form conversations into short-form content, and turning listeners into a community.\nThis episode is particularly useful for aspiring podcasters, independent media creators, entrepreneurs, marketers, communicators, and anyone considering launching a podcast or building an existing show into a larger media platform.","thumbnail_url":"https://img.transistorcdn.com/cw_W_CQmjdVkaGdASnTGkCHS3oiJPYuxv2ObEGu7cmY/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84Y2U5/YjI1ZGVhNmQ4NmYz/OGNlOGU0NGY4MmY5/YjJlZi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}