{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Work Less, Earn More","title":"Ep 287: How to Choose the Right Digital Product to Sell (Even If You're Not an Expert)","html":"","width":"100%","height":180,"duration":1472,"description":"In this episode, I’m sharing a challenge that nearly every aspiring entrepreneur faces at some point: how do you choose the right product to create and sell?\nI’m walking you through the five-step framework I use to help my students make this decision strategically so they can confidently create a product that sells, even if they have a small audience or feel uncertain about their expertise. Whether you’re thinking about creating a course, a digital product, or something else, I’ll show you how to identify opportunities, filter your ideas using my Four Ps method (Problem, Person, Proven, Personal Fit), and validate your concept through real customer interactions and pre-sales.\nI’m also sharing a practical example from one of my students, Jane Calms, who successfully launched her first course by following these exact steps.\nIf you’ve ever struggled with indecision, self-doubt, or simply having too many ideas, this episode will give you the clarity and direction you need to move forward.\nUse this scoring spreadsheet to decide WHICH of your product ideas to pursue: https://gillianperkins.com/choose-what-product\n\nListen to the full episode to hear:\nA clear, step-by-step process for choosing the right product to create\nHow to narrow down your ideas using the Four Ps method\nPractical ways to validate your product idea before you build it\nEncouragement and examples to help you get started, even with a small audience\nFREE Resources to Grow Your Online Business:\nGrab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ \nWrite a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan \nWork with Gillian Perkins:\nApply for $100K Mastermind: https://gillianperkins.com/100k-mastermind \nGet your online biz started with Startup Society: https://startupsociety.com \nLearn more about Gillian: https://gillianperkins.com \nInstagram: @GillianZPerkins","thumbnail_url":"https://img.transistorcdn.com/jSVFNaMVaq2xN_XXMdPWb2thI2IwCmxWI1ny0RZrwGE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQ5MjUwLzE3MDY2/NDcyMjQtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}