{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Alcohol Minimalist: Mindful Drinking & Behavior Change","title":"Alcohol Awareness Month: How Curious Elixirs Is Redefining What Drinking Less Can Look Like with J.W. Wiseman","html":"","width":"100%","height":180,"duration":2448,"description":"In this episode of the Alcohol Minimalist Podcast, Molly talks with J.W. Wiseman, founder of Curious Elixirs, about the rise of craft non-alcoholic cocktails and why they matter so much for people who want a more peaceful relationship with alcohol. J.W. shares how his own desire to drink less led him to create one of the earliest brands in the non-alcoholic beverage space, long before “sober curious” became a mainstream term.\n Together, Molly and J.W. explore the idea that drinking less does not have to mean settling for something boring, basic, or deprived—it can still feel elevated, flavorful, social, and deeply satisfying. \nFrom the origins of Curious Elixirs in 2015 to the role of functional herbs, adaptogens, and intentional drink design, this conversation offers a fresh look at how non-alcoholic beverages can support people across the sobriety spectrum. Molly also challenges the common belief that a drink needs alcohol to be worth enjoying, reminding listeners that taste, ritual, and experience matter too. In This Episode, You’ll Hear: Why J.W. started Curious Elixirs before the term “sober curious” even existed  How non-alcoholic beverages can support a more intentional relationship with alcohol  Why flavor, ritual, and connection matter more than alcohol itself  How Curious Elixirs helped pioneer the craft, functional non-alcoholic cocktail category  The role of herbs and adaptogens in creating drinks that feel sophisticated and supportive  Why “less alcohol” does not have to mean “less fun”  How J.W.’s own drinking habits pushed him to rethink what he wanted alcohol to do in his life Key TakeawaysJ.W. explains that people do not need alcohol to have fun—they need connection, intention, and something that genuinely feels good in their body. That idea aligns beautifully with the Alcohol Minimalist philosophy: creating a relationship with alcohol that is conscious, peaceful, and free from all-or-nothing thinking. This episode also highlights an important...","thumbnail_url":"https://img.transistorcdn.com/zu3PtA3XzNKb2qSH95OKvfAaoixqds182Hao41kpkws/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wZjY5/NjVmY2Y2MGQ0NmMx/NGNiMzdiZGY0OTMz/OWQzMy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}