{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast","title":"Rand Fishkin's Step-by-Step Guide to Inbound Marketing","html":"","width":"100%","height":180,"duration":3679,"description":"How to sell more? By earning the awareness, trust, and respect of people who could buy from you. This is, in essence, the core of Rand Fiskin's inbound marketing philosophy. In this episode, Rand Fishkin shares his step-by-step guide to selling online using inbound marketing.\nRand Fishkin is the Co-Founder and Ex-CEO of Moz.\nRand Fishkin is one of the best and most transparent marketers. During this hour we talk about the type of marketer that Donald Trump is and what Rand would do if he only had $100 and 6 months to generate $1000 in income.\nRand also tells a personal MOZ story that applies to managing people. Along with reasons why bad marketing stands out, and how to win your customer’s trust.\n Topics covered:\nHow Rand would spend that $100 on ad platforms to learn how to improve the ROI.\nRand was a shy introverted kid, but he cared about people and what made them tick.\nCorrelation and causation are important distinctions for marketers and understanding data.\nHow a bad hire caused issues with Moz’s gender equality policy.\nHow the bad marketing is what sticks and gives marketers a bad reputation.\nFalse best practices in marketing.\nHow to identify and get in front of your audience.\nHaving empathy and building trust with our customers and retention marketing.\n\nResources mentioned:\nHow to land your first digital marketing job (with no experience)\nMoz\nIncognito: The Secret Lives of the Brain\nBasecamp\nHaiku Deck\nBuffer\nFull Contact\nRadian6\nCrimson Hexagon\nSprinklr\nSprout Social\nFollowerwonk\nHootsuite\nInfluence: The Psychology of Persuasion by Robert B. Cialdini\nNudge: Improving Decisions About Health, Wealth, and Happiness by Richard H. Thaler\nPredictably Irrational by Dan Ariely\nMozCon\nSearch Engine Land and Marketing Land Events\nSocial Media World\nHootsuite Blog","thumbnail_url":"https://img.transistorcdn.com/tErK_MMK-L6psKsv8Q2vwohzj73RLm3YvZmMK-IJ5Xk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}