{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Startup CPG Podcast","title":"#193 - How to Drive Velocity with Matt Merson","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/f099fcc9\"></iframe>","width":"100%","height":180,"duration":3093,"description":"In this episode of the Startup CPG Podcast, Daniel Scharff sits down with CPG veteran Matt Merson to dive deep into one of the most critical topics for emerging brands: velocity. With over three decades of experience from industry giants to emerging brands, including Coca-Cola, Dannon Yogurt, Glaceau Vitaminwater, Zico, Boxed Water, Haven’s Kitchen, and now Once Upon a Coconut—Matt shares hard-earned insights on what it really takes to drive product velocity in retail.\n\nThey explore everything from the pre-launch groundwork that sets brands up for success to the nuances of working with retailers, optimizing shelf placement, leveraging data, and understanding buyer expectations. They also break down in-store vs. out-of-store tactics, how to effectively run promotions and demos, and how to use merchandising partners to gain a competitive edge. For bootstrapped founders and well-funded startups alike.\n\nMatt’s advice offers a roadmap to building a brand that turns quickly, wins over buyers, and scales sustainably in retail. Tune in now!\n\nSchedule a call with Grassroots, Startup CPG's demo partner:\nhttps://calendly.com/grassrootsmarketing/grassroots-x-startupcpg-intro-call\nAccess Startup CPG's exclusive data package with NIQ:\nhttps://nielseniq.com/global/en/landing-page/startupcpg/\n\nListen in as they share about:\nVelocity in Retail for CPG Brands\nPre-Launch Strategy\nDriving In-Store Velocity\nMerchandising\nOut-of-Store Strategies\nData & Velocity Metrics\nDistribution & Stockouts\nBootstrapping Advice\n\nEpisode Links:\nLinkedIn: https://www.linkedin.com/in/matthew-merson/ \nDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.\n\n\nShow Links:\n\nTranscripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)\nJoin the Startup CPG...","thumbnail_url":"https://img.transistorcdn.com/pMuUaMpWaAi3tfCEgC2OkLBVzokuLjLsIzwDIbGFqi4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hMTFl/MTgxNTNlZTAwZjU1/ZmNmNWM1ZjkwMDg5/NTU4MS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}