{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Startup Therapy","title":"Prioritize Productivity Over Popularity","html":"","width":"100%","height":180,"duration":1919,"description":"Ever find yourself caught in the trap of confusing visibility with progress? In this episode, we'll delve into why seeking attention can often feel like momentum but doesn't necessarily translate to business traction. Will Schroter shares a cautionary tale from his own experience, revealing how his focus on brand-building and networking kept him from truly building his company. We explore the fine line between personal branding and productivity, and why many founders need to prioritize the latter to achieve real success. It's a reminder that until your product and business are fully developed, every external interaction could be costing you more than it's worth.\n00:30 The Trap of Visibility: A Personal Story\n02:24 The Illusion of Popularity vs. Productivity\n06:21 The Modern-Day Equivalent: Social Media\n09:24 Balancing Publicity and Productivity\n11:23 Cautionary Tales and Lessons Learned\n12:55 The Importance of Focus and Balance\n14:48 Earning the Right to Brand Build\n15:29 The Pitfalls of Prioritizing Popularity Over Business\n16:07 The Honeymoon Period of Venture Funding\n17:40 The Dangers of Personal Branding for Founders\n18:47 When Personal Views Hurt Business\n21:39 Balancing Personal and Company Brand\n23:48 Focus on Building the Business First\n30:22 The Cost of External Interactions\nResources:\nStartup Therapy Podcast\nhttps://www.startups.com/community/startup-therapy\nWebsite\nhttps://www.startups.com/begin\nLinkedIn\nhttps://www.linkedin.com/company/startups-co/\nJoin our Network of Top Founders\nWil Schroter\nhttps://www.linkedin.com/in/wilschroter/\nRyan Rutan\nhttps://www.linkedin.com/in/ryan-rutan/\nWhat to listen for:","thumbnail_url":"https://img.transistorcdn.com/9y9tyZ-ziui558cT6TMlYq3DaFTS8yyOuY7HekWBCbM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzYzOTYvMTU3NjI4/MDk2MS1hcnR3b3Jr/LmpwZw.webp","thumbnail_width":300,"thumbnail_height":300}