{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Bell Board Podcast","title":"Stop Selling Billboards. Start Selling Ideas. | Kevin Gephart","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/f0b202b7\"></iframe>","width":"100%","height":180,"duration":3995,"description":"AI is rapidly changing billboard sales, but technology alone isn't enough. In this conversation, Kevin Gephart shares why successful out-of-home advertising starts with better sales thinking, stronger client relationships, and selling ideas instead of inventory.Whether you're an independent billboard operator, sales manager, media executive, or advertising professional, this episode explores practical strategies for improving sales performance, leveraging AI, building better compensation plans, and helping advertisers achieve stronger marketing results.Kevin also explains why local advertising remains one of the biggest untapped opportunities in out-of-home advertising and why operators should focus on growing the overall advertising pie—not just competing with other billboard companies.Guest: Kevin Gephart - https://oohsalesfaster.com/Sponsors:Stark Capital - https://starkcapitalsolutions.com/Selective -  https://www.selective.com/Time Stamps / Chapters:00:00 AI Is Changing Billboard Sales01:00 Kevin Gephart's Background05:14 Selling Ideas Instead of Billboard Space10:20 Why Cold Calling Still Works11:47 Using AI as a Sales Assistant14:08 Why Short Advertising Campaigns Fail18:19 Winning in Smaller Local Markets23:22 Vendor Partnerships & Digital Opportunities27:30 Stop Competing Only With Other Billboards37:35 Sales Compensation & Incentives46:06 Explaining Digital Billboards to Advertisers53:17 Working With Advertising Agencies01:00:08 What Has Become Harder About Selling Advertising01:05:05 The One Mindset Shift Every Billboard Operator NeedsYouTube Tags: billboard advertising, billboard sales, out of home advertising, OOH advertising, billboard marketing, AI in sales, AI for advertising, digital billboards, advertising sales, sales training, Kevin Gephart, OOH Sales Faster, local advertising, media sales, billboard operator, advertising strategy, cold calling, sales managementHashtags:#BillboardAdvertising #OutOfHome #SalesTrainingKeywords:billboard sales...","thumbnail_url":"https://img.transistorcdn.com/k1larKsFg5Tmk1BpMSEDUGuAEYWlyF5mAFnIAtf1iOE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hYWNj/MWMyMjA2MjFiNmZl/NDYxODQ2Y2JkZTZl/ZTc4My5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}