{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Insurance Growth Lab","title":"What Brokers Need to Know After ITC 2026 with Callan Harrington","html":"","width":"100%","height":180,"duration":1663,"description":"Host Callan Harrington goes solo in this monthly roundup to break down what he saw and heard at ITC. Instead of chasing the obvious AI headlines, Callan focuses on three themes he picked up from direct conversations with vendors, brokers, and carriers. He shares why vendors are more aggressive than ever, why that is happening, and what it means for anyone getting flooded with outbound messages.\nCallan explains why relationships are proving even more valuable as AI noise grows, and why curated dinners, masterminds, and small events are where real information now flows. He also pushes back on the idea that insurance agents are behind on AI, arguing many main street agencies are adopting it as fast as anyone in the space. Along the way he digs into AI bots like Muse shopping for insurance, how carriers are responding differently, and what it could mean if ad revenue starts shaping AI recommendations. The throughline is simple. Focus on your core differentiator and automate the rest.\nPress play to hear what really stood out at ITC and how it applies to your business.\nKey topics covered:\n[00:00] Intro\n[00:36] Launching monthly solo episodes\n[01:42] Why insurance conferences collide\n[04:09] Vendors getting more aggressive than ever\n[05:00] The Travelers CMO ambush story\n[07:45] Logging sales notes with Claude and HubSpot\n[09:15] Why startups flood the market\n[10:01] How this AI company nailed booth positioning\n[11:42] Elite brokers getting destroyed with outbound\n[13:03] Why relationships matter more than ever\n[14:47] Agents are not behind on AI\n[17:21] Insure tech carriers and the disruption myth\n[20:03] Why brokers survive every apocalypse\n[20:30] AI bots shopping insurance and carrier reactions\n[21:53] Will ad revenue kill AI objectivity\n[23:22] Doubling down on your core superpower\nConnect with Callan on LinkedIn: https://www.linkedin.com/in/callanharrington\nSubscribe for more tactical conversations with marketing and growth leaders in the insurance industry.\nThe...","thumbnail_url":"https://img.transistorcdn.com/XGKZMFZpYeaONGibZz_XZfmo4Bw9Yx04_rwbeJHf_Ps/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wNjAz/Njk2ZjQ1Y2JmMzI1/OWNmYmVkYmIxMmU5/OTE5OC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}