{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"START","title":"START: Nora Xiao & J Yim, Co-Founders, Rollup: \"Years of user context, in minutes.\"","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/f0c35a36\"></iframe>","width":"100%","height":180,"duration":1016,"description":"Your phone has years of context about you.\nYet most new apps still start from zero.\nWhere you go. What you eat. What you wear. How your interests change over time.\n\nJ Yim and Nora Xiao saw an opportunity in all that information sitting in people's camera rolls.\nSo they built Rollup.\nAn SDK that turns photos into personal context, helping apps understand users without starting from scratch\nPhotos stay on the phone, while apps gain insights into users' interests, habits, and preferences\nFor example, screenshot six bomber jackets from different brands, and a shopping app could recognize what you're looking for without asking.\nBut the real breakthrough came when other founders started asking to buy the technology powering Rollup's original shopping app.\nSo J and Nora pivoted from building an app to selling the underlying SDK.\nJust nine days later, they reported six figures in contracted ARR and seven figures in pipeline revenue.\n\nSome customers even skipped the free trial and asked to pay immediately.\nTheir vision? A future where every consumer app becomes a personal AI, powered by a deeper understanding of its users.\nThey started by building one personalized shopping app.\nNow they're building the technology that could make every consumer app personal.\n\n🎙️‍ Nora Xiao & J Yim, Co-Founders, Rollup, with Guest Host: Maanav Agrawal, CEO & Co-Founder, Memoir on Fondo START\n‍\n01:08 Meet Rollup Co-Founders J Yim and Nora Xiao\n02:13 Turning camera rolls into personal context\n03:17 From shopping app to SDK\n04:22 Unlocking the value of personal photos\n05:11 Identifying moments, trends, and shopping intent\n06:18 Six figures in contracted ARR after nine days\n07:14 Finding product-market fit\n08:16 The strategy behind Rollup's pivot\n09:12 Building a strong co-founder relationship\n10:21 What inspired J and Nora to become entrepreneurs\n12:14 The future of personal AI\n13:19 Expanding beyond photos\n14:08 Privacy, on-device AI, and user trust\nCheck it out at tryrollup.com","thumbnail_url":"https://img.transistorcdn.com/q-E1hh7K6IS4AfZiNy2p4MYVGcUOO8lQP92h8QbOEOA/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80NzVj/MDEzNjkxNjU1N2Uy/NDFhMDQ3M2ZhNWI3/NWY0MS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}