{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"High Stakes Growth","title":"Rob Fraser: Navigating a Full Rebrand & Burnout to Build an 8-Figure Sock Brand","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/f0d06f1f\"></iframe>","width":"100%","height":180,"duration":3134,"description":"Rob Fraser is a former Canadian national team cyclist and current founder and CEO of Outway, a fast-growing DTC sock brand doing 8 figures in annual revenue.Expect to hear about:– Pro Cycling to Start-Up Life: How Rob’s athlete mindset helped him build a business from scratch.– Co-Founder Buyout: Why Rob took on $150K in debt to buy out his cofounder and regain control of his company.– Name Change Crisis: Being forced to change his company's name under legal pressure, and sprinting on a full rebrand in 6 months. – Burnout: Rob's story of burning out hard and being sick for a year post-rebrand, and how he recovered.– 90% YOY Growth: An inside look at the decisions Rob made in July 2023 that led to massive growth in early 2025.Find Rob on:LinkedIn - https://www.linkedin.com/in/robbfraser/ X/Twitter - https://x.com/robbfraser ","thumbnail_url":"https://img.transistorcdn.com/391LG5hv0mWO3ohRrPQLLnjDUAenI5zWUm6SaIRgHNQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kYTRi/MWQ5ZmVhMGM3Nzc0/YTEzZjJhNTE5MTJi/YTM0MS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}