{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"High Stakes Growth","title":"Nick Saltarelli: How He Built a $40M Brand with Family—and the Push Toward $100M","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/f0f1c62e\"></iframe>","width":"100%","height":180,"duration":2983,"description":"Nick Saltarelli is the co-founder and co-CEO of Mid-Day Squares, a functional chocolate brand doing $40M in annual revenue across North America. Expect to hear about: – Family as Cofounders: The journey of building with his wife and brother-in-law, and why weekly therapy was non-negotiable. – Starting with Constraints: Why they made a self-imposed rule to not use Facebooks ads in year one and still hit $1M in sales. – Building in Public: How transparency and a commitment to authenticity shaped Mid-Day Squares’ bold content strategy. – Securing Costco: How they relied on their fanbase to beat Costco's Road Show record in 36 days. – Bitcoin & Cocoa: How a 700% spike in cocoa prices led Nick to start transacting directly with farmers in Bitcoin. Find Nick on: LinkedIn - https://www.linkedin.com/in/nick-saltarelli-063a5965/  Twitter/X - https://x.com/nickywonka","thumbnail_url":"https://img.transistorcdn.com/391LG5hv0mWO3ohRrPQLLnjDUAenI5zWUm6SaIRgHNQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kYTRi/MWQ5ZmVhMGM3Nzc0/YTEzZjJhNTE5MTJi/YTM0MS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}