{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Micromobility Podcast","title":"Bird’s Comeback Story: Inside the Turnaround with Co-CEO Michael Washinushi","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/f127a1dc\"></iframe>","width":"100%","height":180,"duration":3323,"description":"What happens when one of the biggest names in micromobility files for bankruptcy? In this exclusive interview, Bird Co-CEO Michael Washinushi joins host Prabin Joel Jones to break down the company’s dramatic turnaround. From Chapter 11 restructuring to a bold shift in strategy, discover how Bird is rebuilding its position as a leader in sustainable urban transportation.Learn how Michael transitioned from CFO to CEO during a crisis, retained critical city permits, cut operational costs, and set Bird on a new path toward growth. Whether you're in mobility, startups, or urban tech, this conversation is packed with insights on leadership, financial strategy, and navigating tough times.👉 Topics covered:Bird’s Chapter 11 bankruptcy and recovery strategyLeadership transition: CFO to CEOMicromobility business models and revenue optimizationCultural overhaul and operational efficiencyThird-party vehicles and hardware strategyThe future of shared electric scooters and urban mobility📍 Don't forget to like, subscribe, and hit the bell for more interviews on micromobility, sustainability, and innovation in urban transport.00:00 The Birth of Bird: Revolutionizing Urban Mobility01:40 Michael's Journey: From CFO to CEO05:13 Navigating Challenges: The Turnaround Strategy08:34 Cultural Overhaul: Post-Bankruptcy Bird11:58 Motivating the Team: Retention and Transparency15:29 Revenue Resilience: Strategies During Bankruptcy18:49 Tough Decisions: Streamlining Operations22:31 Building Brand Loyalty in Micro Mobility25:50 Metrics that Matter: Revenue and Customer Retention29:43 Understanding User Price Sensitivity32:18 Post-Bankruptcy Metrics and Surprises34:56 Strategies for Reducing G&A Costs39:24 Hardware Strategy and Market Positioning44:21 Geographical Expansion and Market Focus48:43 Future of Shared Micro Mobility","thumbnail_url":"https://img.transistorcdn.com/at7G3gxGDWglvTJ3FfhPtfaxPELHBPmCFC9m1Fl166c/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8xZjFh/Y2JhNjg4Mzg5MzJi/ZGJlMGFmNjA4ZjU4/NzMzOS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}