{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Revenue on the Rocks","title":"Why we introduced Freemium at Navattic","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/f132aee0\"></iframe>","width":"100%","height":180,"duration":1937,"description":"In our season three premiere we announce that we launched a Product-Led Growth (PLG) motion at Navattic.\nWe discuss our initial reservations, what we've learned, and the freakouts we both had while introducing a freemium plan. We also talk about how to align the sales team and leadership to adapt to selling to PQLs (product-qualified leads).\nPlus why we adopted PLG (even though we had a successful sales motion), potential long-term growth from PLG, and anxiety during the adjustment period.\nI drink Catch & Release wine 🍷 & Ben drinks Coors Light 🍻","thumbnail_url":"https://img.transistorcdn.com/CyO0c-8R25U32EeRIf9oaA_AeNZ-Tvfrc-UbgMTtkQo/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83ODRk/NzE4NmU1NWNhMDFj/ODQ2MzY1NWI0ODI1/NzA1Yi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}