{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Maximum Lawyer","title":"Episode 56: Speak to Your Base in a Language They Can Understand","html":"","width":"100%","height":180,"duration":1215,"description":"In this episode, Jim and Tyson will talk about the importance of using plain language; everyday words and keeping it simple so your target understands you better. They will go over a list of 8 tips to help you do it and not sounding like a lawyer.\n \nNot using tactical language.  \nTake notes in client meetings of things that you hear from them.\nPut yourself in your client's shoes and think about how they view things.\nRead over the chat and emails that you get.\nShow more of your personal life so you can relate better with your clients.\nIf you are struggling with content have somebody in your office read it over.\nSpeak about your journey as a lawyer and write a BIO.\nRead what you write out loud.\n\nHacking’s hack: http://answerthepublic.com/. It allows you to put in search terms or things that you think your clients may be searching about and shows you the questions people are asking. http://answerthepublic.com/#about-us\n \nTyson’s tip:  https://www.renderforest.com/. Free Tools for creating professional intros, animations, slideshows and music visualizations in minutes.\n \nThanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment!\nYou can also go to http://www.maximumlawyer.com/ or, if you’d prefer, email us at: info@maximumlawyer.com\n \nDo you want to get on the show? Shoot us an email or message us!\n \nThe Maximum Lawyer Podcast. Partner up, and maximize your firm.","thumbnail_url":"https://img.transistorcdn.com/ilznX_xlSDwYMtQnRFyxuK73we03KidQzrTiS6_4A9w/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85ZTZj/MmE1OGU3YWIwNjg0/OWQxZjhiN2NmNjZh/Y2VjNC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}