{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Sales Funnel Radio","title":"SFR 233: It's All Just Learnable Formulas...","html":"","width":"100%","height":180,"duration":2049,"description":"  Once you get clear on what you want as an entrepreneur, the rest is a lot of learnable formulas that you DO NOT have to be pro at...   Every once in a while when an interview is just so awesome, I ask:   “ Do you mind if I repost this on Sales Funnel Radio?”   ... and usually, they're very excited about that.   This interview was with Marian Esanu from the High Ticket Client Acquisition podcast.   Sometimes the right questions get me to teach something in a way that I haven't taught before.   Shout out to you, Marian, this was a great interview.   I’ve pulled out the BEST bits where Marian asks me about what I look for when I am trying to decide what to sell.    We talk about the whole red ocean analytics thing, (which by the way is a huge focus of the last OfferMind).   The next OfferMind is coming up September 2nd-3rd.     They’ll be a bunch of really cool speakers coming in and Russell's keynoting.   But back to the formulas…   Marian asks me:   What do you look for when you decide whether or not you should enter into a market. What do you look for when you're deciding what to sell? How do figure out what hooks to use?    You have to understand like I can close my eyes, and I can see the whole formula…   It's all a big pattern to me.    I know the formulas that cause success at each part of the value ladder. I know the formulas before we even choose or start brainstorming an offer to promote.    That should be really encouraging to everybody because that's what I teach:    That's the point of my OfferLab program That's the purpose of EVERYTHING I do...   The offer is part of the sales message. The sales message is part of the offer. They're separate, but they're combined in their purpose. They're equal but different.   FINDING YOUR VOICE   Marian:  What's your thought on somebody starting publishing for the first time? How do you find your voice?    Do you just talk about stuff that you're good at, even if you don't know if people are gonna...","thumbnail_url":"https://img.transistorcdn.com/wYNmCvUWj1HUVsTnnGxfHEkoAfnnZqMMXf3202FAPb4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lOTU2/NzhmMjJmMTlhOWY2/ZmE2ZTAzOWEzNzE3/MzQ0NC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}