{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Once Upon a Business","title":"Whom Do You Believe?","html":"","width":"100%","height":180,"duration":446,"description":"Lisa tells the tale of Nasruddin, who avoids lending his donkey to a neighbor, and reveals profound business lessons. Through the amusing story, she emphasizes the importance of authenticity, the pitfalls of people-pleasing, and the necessity of honest communication in entrepreneurial success.Story Coach Lisa Bloom is the go-to expert on business story-telling. For decades she’s helped entrepreneurs master this important but overlooked skill. In Once Upon a Business, she’s turning her attention from the craft of storytelling to the stories themselves — the densely evocative folk and fairy tales that we’re all exposed to.In each episode of Once Upon a Business, Lisa tells a fairy or folk tale and then extracts rich business lessons that are applicable for entrepreneurs of all stripes. As she puts it, a tiny tale of nine sentences can encompass worlds.“We have a hard time saying no. I’ve seen this particularly with women business owners. Not being able to say no is very common when you start a business.” — Lisa BloomHost Bio:Following a successful corporate career, Lisa Bloom became an entrepreneur, author, speaker, and coach. She built a global business Story Coach, supporting corporates, entrepreneurs, and coaches with speaking mastery, leadership capability, and marketing impact.  Lisa is the author of The Story Advantage and Cinderella and the Coach.Lisa is also the Director of Mirasee’s ACES Business Acceleration Program, helping entrepreneurs to achieve outstanding results in the growth of their business. There’s nothing Lisa loves more than to spend time with her partner and their four sons, walk her dog, travel, read, and share stories.Resources or websites mentioned in this episode:MiraseeThe Story CoachLisa Bloom’s book, The Story AdvantageReference mentioned: Byron KatieCredits:Host: Lisa BloomProducer: Michi LantzExecutive Producer: Danny InyAudio Editor: Marvin del RosarioMusic Soundscape: Chad Michael SnavelyTo catch more great episodes coming up on...","thumbnail_url":"https://img.transistorcdn.com/ip-ldy2hMs6d4lKySTuzs1J6Vb2cdZc92f8OY68Qf2c/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85NjQy/NjU2YTY3YTNhNjFl/YzBiZDUwMjU2YzZm/ODdkNy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}