{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"This Meeting Could've Been a Podcast","title":"Jess hires a demand gen marketer ","html":"","width":"100%","height":180,"duration":2064,"description":"Jess opens a demand gen role.\n\nThe brief: run ads, talk to customers, build in public. Sixty applicants land in her inbox in 48 hours. Six months later, still searching.\nJosh's read on the situation? \"Do you just really suck at hiring?\"\nMost candidates checked two boxes. Nobody checked all three… until Kelly showed up and had CTV ads running within two weeks.\nHear how six months of searching ended with a hire who had an ABM program live before Jess could blink.\nGet to the good stuff:\n[00:00] Jess asks for a demand gen marketer. Josh says yes. Cue a six-month odyssey\n[02:32] Jess had three boxes. Run ads. Talk to customers. Build in public. Box three is where most demand gen marketers ghost you\n[05:06] Jess calls every marketing leader she knows. Same answer every time: hardest role I've ever hired for. Josh hints she just really sucks at hiring\n[06:14] Demand gen means something different everywhere. ABM. Growth. \"Write the blog, hit send.\" Jess’s preference? Someone who'd defied all the laws of checklist marketing\n[08:20] Sixty applicants become twenty-five interviews. Two boxes, consistently. Never three\n[10:12] Six months in, Jess is willing to try anything. Newsletters. Craigslist. Missed connections\n[11:35] It’s December, the Series A is coming, sales want pipeline… and the company helping marketers run better ads still doesn’t have a demand gen marketer\n[12:20] Jess has a \"just hire someone\" moment. Josh holds the line\n[12:50] Eric Linssen of Demand Collective has a name. Kelly Arndt. Jess has been waiting 84 years for this moment\n[14:32] Kelly has the demand gen chops and he also has a content brain. The six-month search suddenly makes a lot more sense\n[15:40] Jess skips “where do you see yourself in five years?” and hands Kelly the real budget and the real targets. He comes back with month one\n[16:33] Kelly could hold a room with a CMO. Box three — finally ticked. Jess considers drone surveillance and wire taps while she counts down to Kelly’s Day One...","thumbnail_url":"https://img.transistorcdn.com/nANzXJDcDnwX9OR5nzo8zqG5w2ETTdTJ8zTsMRh1U2Y/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zMGFl/Y2YxMzUzNjhkZWMx/MjUxZWYwNzMxNGE1/YTQxNC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}