{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Next Biz Thing: Unveiling Tomorrow's Business","title":"Next Biz Thing #416 abplasticsurgerykorea.com","html":"","width":"100%","height":180,"duration":686,"description":"AB Plastic Surgery https://abplasticsurgerykorea.com/\nThis episode travels to Gangnam in Seoul to look at AB Plastic Surgery, a cosmetic surgery practice that has built its reputation on accreditation and on the unglamorous infrastructure of patient safety. Markus explores its team of more than thirty board certified surgeons, its on site anaesthesiology and layered monitoring systems, its KAHF certification and international patient pathways in five languages, and its preference for natural, individually designed results over dramatic ones. It is a useful case study in how an entire industry professionalises. Listen in for a closer look at what actually earns trust when trust is the product being sold.\nWhat is it about the idea of transformation that holds our attention so completely? Not the quick fix, not the filter, but the real thing. That feeling of looking in the mirror and finally recognising the person you always carried around on the inside. It is one of the oldest human desires there is, and today it sits at the centre of an industry that has quietly become one of the most technically sophisticated in the world. Most of us never think about how that industry actually works, who regulates it, or what separates the very best of it from the rest.\nHello, and welcome back to The Next Biz Thing. I am Markus J. Diplama, and if you have spent any time with this show, you know the mission. We go looking for businesses that are getting something genuinely right, very often in places that most people never think to look, and we try to understand what actually makes them work. Not the marketing. The substance underneath it. Today we are travelling to Seoul, in South Korea, to look at a business operating in a field where the stakes could hardly be more personal, and where trust is not a slogan on a website but the entire product being sold.\nThe business is AB Plastic Surgery, and you will find it in Gangnam, in the Seocho district of Seoul, in a building called...","thumbnail_url":"https://img.transistorcdn.com/Pb0F3jmlyIfOyRlax9T63lldyNPycKwPJeWzBdTAC44/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQ5NzEzLzE3MDc4/NDQ0NzAtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}