{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Mostly Middle Tennessee Business Podcast","title":"Broadcasting to Business w/ Katelin Ford :: 292 The Mostly Middle Tennessee Business Podcast","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/f1e9eb6a\"></iframe>","width":"100%","height":180,"duration":3864,"description":"In this episode of the Mostly Middle Tennessee Business Podcast, Jim McCarthy sits down with Nashville-area commercial real estate pro and project manager Katelin Ford (Four Points Business, SVN Excel). Katelin unpacks her journey from MTSU sports broadcasting to CMT live shows and Discovery’s HGTV/Travel Channel universe, through layoffs, COVID, and mandates, and into a new chapter helping business owners with property, books, and growth strategy.\nThey dive into how TV production skills translate into CRE, why storytelling still matters, why AI should be a tool and not a crutch, and where opportunities are emerging in trades, storage, and service businesses. They also riff on music, live performance, what our kids are listening to, and why authenticity is about to be at a premium.\n\nTimed highlights:\n00:00 Broadcasting roots, project management, and BNI connections\n02:56 Switching from forensic pathology to sports broadcasting at MTSU\n03:56 First TV job in Charleston and sideline sports reporting\n08:03 Chicago: staffing Fox Sports, ESPN, Golf Channel, and CMT\n14:39 Behind the scenes of CMT’s Hot 20, award shows, Crossroads, and more\n17:27 Layoffs on maternity leave and the shrinking TV job market\n23:28 Discovery/HGTV and the “Brady Bunch house” renovation project\n32:30 Managing Bon Jovi and Hank Jr. bars with Big Plain Holdings\n35:35 Growing up in a builder/agent family and moving into commercial real estate\n41:10 The AI debate: tool vs. crutch for creatives and marketers\n49:43 What Gen Z is listening to, and why kids are obsessed with Queen and Michael Jackson\n51:01 What Four Points Business actually does for trades and small business owners\n52:35 Why storage and trade services are in private equity’s crosshairs\n58:32 Owning your “hot mess” and building a personal brand anyway\n\nListen to more episodes and apply to be on the show at:\nmmtbp.com\nPodcast production by:\nitsyourshow.co","thumbnail_url":"https://img.transistorcdn.com/MQ_OhPfdW9BdEjsZHWT49CTxYJ8Q_hM2MA0llbwBouM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jNjhk/YTVkYzdlYjI3NTkx/MTBjYWZiZjRiMjdh/YzQyZS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}