{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"11 Minutes with Octane11: a B2B Marketing Mini-Podcast","title":"Episode 18: Paul Knegten (Outbrain, Comcast, Beeswax) on Keeping it Simple and Being More Hands-On","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/f1ec1b05\"></iframe>","width":"100%","height":180,"duration":1113,"description":"In this episode of '11 Minutes with Octane11,' hosts Dan Rosenberg and Stephany Lang discuss the challenges of B2B marketing measurement and ABM reporting with Paul Knegten, a veteran CMO. They explore why B2B measurement is more complicated than it should be and the importance of personalized, non-automated approaches in effective marketing strategies. This episode offers concrete insights and real-world examples from Paul's extensive experience.\n00:33 Season Focus: ABM Reporting01:24 Guest Introduction: Paul Knegten02:02 Challenges in B2B Marketing02:35 Comparing B2B and B2C Marketing03:38 Simplifying Marketing Processes04:50 The Role of Data in Marketing08:14 Critique of Marketing Automation14:16 Personalized Marketing Strategies16:58 Conclusion and Future Episodes","thumbnail_url":"https://img.transistorcdn.com/NhC1wh2AVMPV227BSTJsRDezpLDmNKrYjMH-TaVhyYw/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQ2NzgyLzE2OTk2/NDQ4NzYtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}