{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Never Mind The Adverts","title":"Apple crushes creativity, Sir John Hegarty reveals Levi's success and a charming Ad of the Week","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/f1ee49eb\"></iframe>","width":"100%","height":180,"duration":1560,"description":"In the first episode of Never Mind the Adverts, Jon and Orlando discuss if pre-testing is worth it following Mark Ritson's article, why Apple decided to crush every expression of creativity and Sir John Hegarty makes a cameo appearance to help answer a critical question. You also won't want to miss Jon's performance marketing tip of the week, or which advert Orlando liked most on the System1 database.Timestamps00:00 - Intro00:40 - The News06:43 - Apple Creating Waves09:04 - Performance marketing tip of the week14:19 - Drinks sponsor break16:29 - A break from the ads18:57 - System1 Ad of the Week21:12 - Phone a friend (Sir John Hegarty)24:54 - Launch of APE","thumbnail_url":"https://img.transistorcdn.com/KJ96ONbaGGeM-2YQ30ptX9x9XzAfN0E482xsvmosD8w/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jZTYz/NTA0MWFjZjdkMmIx/Y2UyYjUwZmE1MWU4/MDk1ZC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}