{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Luba Show","title":"Jacob Peters co-founder of Superpower: The Psychology Behind Success and the Subconscious ","html":"","width":"100%","height":180,"duration":4959,"description":"Jacob Peters, co-founder and CEO of Superpower, joins The Luba Show.\nWe talk about the mindsets that push founders forward, how childhood shapes ambition, why he believes the body is a data system, and the role of delusion, intuition, and “vibes” in building a generational team. Jacob also opens up about personal transformation, transcendental meditation, and what he’s learned about co-founders, hiring, and consciousness as a performance edge.\nI always have such a wide range of conversations with Jacob and this one was a treat.\nIn this episode, we discuss:\n• The subconscious “pre-prompts” that quietly drive founders\n• Clean vs. dirty fuel: why ambition built on insecurity breaks down\n• Why Superpower hires like a cult, and how he built a 40-person team with extreme ownership\n• Interoceptive awareness and using your body as an intelligence system\n• How to evaluate co-founders through intuition, energy, and pattern recognition\n• The role of delusion, confidence, and narrative in recruiting and fundraising\n… and much more\nHighlights:\n(00:00) Jacob Peters\n (02:22) Jacob's Journey: From Childhood to Consciousness Expansion\n (05:24) The Power of Subconscious Awareness\n (08:07) The Role of Interoceptive Awareness in Health\n (13:51) Jacob's Entrepreneurial Beginnings with Legos\n (19:25) From Legos to Technology: Early Ventures\n (21:20) Building Communities and the Birth of Commsor\n (24:30) Co-Founder Relationships\n (28:10) Tuning into Gut Feelings and Vibes\n (32:39) Creating a Conscious Company Culture\n (38:00) Volatility as a Feature in Company Culture\n (39:42) Building a Mission-Driven Team\n (40:21) Solving the Cold Start Problem\n (41:34) Empowerment and Ownership in the Workplace\n (41:47) Recruiting the First Few Key Members\n (44:06) The Role of Delusion in Success\n (47:38) Introspection and Self-Improvement\n (01:06:03) The Genesis of Superpower\n (01:10:57) Personal Mission Statements\n (01:17:47) Choosing Investors and Stakeholder Alignment\n (01:21:13) Founders and...","thumbnail_url":"https://img.transistorcdn.com/YqzaHw3n0IkFjbaJ3P1-kJdgx8xK8KM9hpwhFomu37c/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8yNTdk/NDE1ZWFmMmZiMGJk/YWZmODg0ZDZmMDYy/M2Q1Mi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}