{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Fearless Mindset","title":"Episode 293 - Trust, Executive Risk, and Building Security Through Relationships with Ken Carrasco (Part 1)","html":"","width":"100%","height":180,"duration":1936,"description":"In this episode of The Fearless Mindset Podcast, Host Mark Ledlow interviews security consultant and industry veteran Ken Carrasco to discuss his journey from retail loss prevention to leading security programs in Silicon Valley and building a successful independent consulting practice.Ken shares how relationships, trust, mentorship, and continuous learning played a pivotal role in his career growth, including his transition from Costco to Cisco Systems during a period of rapid expansion. He reflects on the importance of adaptability, humility, and being willing to seek guidance when navigating new challenges in the security profession.The conversation explores the realities of entrepreneurship in the security industry, highlighting the unique challenges faced by boutique consultants and the importance of focusing on client outcomes rather than credentials alone. Ken explains how trust, empathy, and understanding the client's perspective often create more value than simply selling products or services.Mark and Ken also discuss today's evolving risk landscape, including executive protection, digital footprint management, third-party vendor assessments, reputational threats, and executive risk triage. Ken shares real-world examples of helping business leaders evaluate potential threats, validate concerns, and implement security measures that are proportionate to their actual risk profile.The episode concludes with an insightful discussion on situational awareness, social media exposure, and how family members, friends, and close associates can unintentionally create security vulnerabilities for executives and organizations.Learn about all this and more in this episode of The Fearless Mindset Podcast.KEY TAKEAWAYSTrust creates opportunity — Long-term relationships and credibility often open more doors than direct sales efforts or marketing campaigns.Security is a relationship-driven business — Success comes from earning trust first and revenue second, especially...","thumbnail_url":"https://img.transistorcdn.com/rishMuewach3zyds1CJXg8rqHrjenld5BunFwxI_6I4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85M2Jm/MWRiNDhmZjcyNDI3/ZjI2ZTE1NWM5Y2Fl/ZjRhYy5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}