{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Joint Session: Diverse Voices in NYS Cannabis","title":"Cannabis Beyond the High: Genetics, Scent & Culture","html":"","width":"100%","height":180,"duration":2281,"description":"In this episode of Joint Session, host Herb Barbot is joined by cannabis husband-and-wife team Mario Guzman and Victorine Deych, co-founders of Voice of the Plant. Better known as Mr. Sherbinski, Mario shares the story of how he went from cultivating cannabis in a San Francisco garage to creating iconic genetics including Sunset Sherbert and Gelato, while Victorine explains how her background in natural perfumery and heightened sense of smell led her to explore cannabis terpenes and eventually bring the worlds of fragrance and cannabis together. The conversation explores the art and science of cannabis breeding, what Mario looks for when developing new genetics, and why protecting the authenticity and intellectual property of legendary strains remains such a challenge. They also discuss bringing their genetics to New York, the sophistication of the state’s cannabis consumers, and the vision behind Voice of the Plant as a platform spanning genetics, art, food, music, education, and community. Mario and Victorine also look ahead to new genetics and extraction projects while making the case for protecting breeders and preserving the culture, quality, and authenticity at the heart of cannabis.\nJoint Session: Diverse Voices in NYS Cannabis is produced by Herb Barbot, with executive production and marketing by Simlev Media.\n\nPlease contact us at herb.jointsession@gmail.com if you have any questions or comments, including topics to cover.\n\nFollow the show on Instagram at jointsession.pod, on BlueSky at @jointsessionpod.bsky.social and on LinkedIn at Joint Session Podcast. \n\nIf you enjoy the show, leave us a rating and review on your favorite podcast platform. It helps new listeners find the show.\n\n#sherbinsky #sunsetsherbert #gelato #nycannabis #cannabisindustry #cannabisgenetics","thumbnail_url":"https://img.transistorcdn.com/tZaUON9dGENe4t6T0x73PtjJS1DgCQvVB-T-SdMIsSk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84Njk3/YmUyYzQ3YWE4OTJh/MTI3NDI3YWI2ZDJh/ODFiYy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}