{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The BD Catalyst","title":"Lee Ashby Rogers, MBA, Director of Integration & Inclusion at Bass Berry & Sims","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/f23a9ef1\"></iframe>","width":"100%","height":180,"duration":1499,"description":"Lee Ashby Rogers, Director of Integration and Inclusion at Bass, Berry & Sims, joins Kristo Sween to talk about the connections between lateral partner onboarding and business development. Drawing on lessons from her waitressing days and a Ritz-Carlton approach to VIP guests, Lee explains how listening for what goes unsaid, pairing every new partner with a well-prepared sponsor, and mapping relationships from day one can turn onboarding into a cross-selling head start. Lateral integration, in the right hands, has business development written all over it.","thumbnail_url":"https://img.transistorcdn.com/0FPyRGTxaMPrGXKgaba98EPtRhp-8_2aax4aixFwwMw/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85NGVh/NzliNTczYjliZDc5/ZDM1ZTViNjQ5Yzgy/M2IzZS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}