{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Writing at the Red House Podcast","title":"Stop Planning Too Big or Too Small: How Q3 Goals Can Change Your Writing Trajectory Starting Now","html":"","width":"100%","height":180,"duration":1323,"description":"Do you feel like your writing dreams are always stuck on \"someday\"? You're not alone. Many writers struggle to move from dreaming about their book to actually making progress—especially when life is full of other responsibilities.\n\nIn this episode of the Writing at the Red House podcast, Kathi Lipp sits down with Tenneil Register to pull back the curtain on the quarterly planning process used inside the Red House Writers Collective. This isn't about fancy calendars or color-coded spreadsheets. It's about a simple, practical framework that helps writers finally get traction.\n\nThe Create, Serve, Build Framework\n\nKathi introduces the three-part framework that structures each quarter in the Collective:\n\n\nCreate: Focus on your bigger projects—your book, a speech, a paid membership. This is where the 30-Day 10K challenge lives, encouraging writers to produce 10,000 words on their work in progress.\nServe: How are you nurturing your audience right now? This could be social media, newsletters, or podcasting—anything that builds connection before your book launches.\nBuild: Growing your business and platform. This might mean attending a conference, developing a coaching practice, or pitching to media outlets.\n\n\nWhy Quarters Work for Writers\n\nWriting is a long game—books take years. But a quarter is the perfect unit of time to make real, measurable progress. Tenneil shares how quarterly thinking transformed her approach: \"What I was missing was traction. I wasn't missing topics. I wasn't even missing a platform. I was missing traction.\"\n\nMaking Goals Practical, Not Just Pretty\n\nThe episode offers honest advice about avoiding common traps—planning too small or waiting for the perfect cabin-in-the-woods writing retreat. Instead, Kathi encourages listeners to break big goals into daily doable steps. Even 333 words a day adds up to 10,000 words in a month.\n\nKey Takeaways\n\n\nStart with just one goal for each month: Create, Serve, Build\nBreak those goals into smaller, daily steps...","thumbnail_url":"https://img.transistorcdn.com/SXdcaR2JROaTxAIRwTq1kVkXifLxSROeRv9AcSKUy1w/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80OTQ4/MTEzMTQ5Y2ExM2Qx/M2M2MDc5ZjY5ZTUw/MDdhYy5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}